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Challenge
Stella Artois invested heavily in celebrity content for its “for Moments Worth More” campaign but lacked a diverse bank of assets to sustain it across platforms. With only the slogan as a prompt, I was tasked with developing a parallel digital campaign on a tight budget and timeline.
Strategy
I positioned Stella Artois as the catalyst for moments with the people who make life worth more. The approach emphasized the brand’s pillar of authentic connection, ensuring the content resonated with audiences beyond celebrity endorsements.
Execution
I led the creative direction from concept development to production, assembling a highly skilled team of creatives. In order to extend the content lifespan and optimize resources, I designed a single-day shoot sourcing a location where 5 distinct scenes could be created.
Results
The campaign became the top-performing organic social content of the year driving significant engagement across digital platforms. I provided a diverse content library for the brand’s ongoing use across paid social and digital channels. Select images from the campaign were chosen to represent Stella Artois in internal Anheuser-Busch branding, cementing the creative’s lasting impact within the organization.
Director & Producer
Danielle Braga Jones
Photographer
Vanessa K Rees
Cinematographer
Gabriel Knoos-Newton
Stylist
Maddie Louviere
Beverage Stylist
John Shickle
Set Design
Danielle Braga Jones
Editor
Drew Gardella
Production Assistant
Kathleen Michele
Casting
Native Four
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