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Challenge
Grow Soko Glam’s social presence in the increasingly competitive beauty industry by expanding its audience, increasing engagement, and driving traffic to the website.
Strategy
Develop creative and informative content that spreads awareness of k-beauty, positioning it as a must-have within the beauty community. Integrate topical humor and cultural moments to increase brand relevancy.
Execution
Created and executed 500+ pieces of content, shaping the brand’s identity through strategic graphic design efforts. Played a key role in multiple product launches, ensuring cohesive storytelling across platforms. Identified key influencers before they broke into the mainstream to increase brand visibility and engagement. Continuously leveraged performance data and social listening to refine content in real time, maximizing audience engagement.
Results
30% increase in Instagram followers within the first quarter, adding 30,000 new followers. Viral content reposts from major beauty outlets such as The Cut and Allure increased visibility and credibility for the brand. My content innovations became foundational to Soko Glam’s ongoing social strategy and remain in use today.
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