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Challenge
Strategy
Execution
Results
Stella Artois enlisted me to create both paid media and organic video assets featuring Ludacris. The talent was only contracted to deliver set scripted lines, limiting traditional brand messaging opportunities. . A sudden wave of severe cold and rain during our Las Vegas shoot also posed a challenge, as we needed to maintain a vibrant, summery feel despite harsh conditions.
To work around the dialogue restriction, I leveraged hot mic audio, capturing authentic, unscripted moments to bring energy and personality to the content. I also carefully curated a diverse team of creators and models to enhance the brand’s storytelling.
I led a highly skilled production team, overcoming weather challenges through tight production planning and use of strategic lighting and set design to ensure the outdoor summer content achieved the intended aesthetic. The content was designed for adaptability across platforms increasing placement opportunities. I coordinated with SAG streamlining talent agreements, eliminating the need for an additional personnel and keeping the project under budget.
The campaign became a major summer initiative, dominating Stella Artois’ primary YouTube and social ad slots, reinforcing the brand’s presence across digital channels. The talent’s enthusiasm for the content led to expanded usage across additional platforms, further amplifying its reach and impact.
Director & Producer
Danielle Braga Jones
Cinematographer
Gabriel Knoos-Newton
Assistant Camera
Ethan Smith
Key Grip
Corey Millikin
Gaffer
Chad McClellan
Sound
Eduardo Bejarano
Styling
Marisa Ellison
Editor
Drew Gardella
VFX Editor
Cody Stoltz
Additional Editing
Danielle Braga Jones
Score
Don Pardo
Casting
Danielle Braga Jones
Set Production
The Creative Bar
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