STELLA ARTOIS - Let's do Dinner
Challenge
Capture the unique essence of “the world’s most fascinating dinner”—spanning multiple cities, partners, and themes—while ensuring a cohesive visual and narrative experience for the audience.
Strategy
I led a thorough pre-production process, working closely with event producers and key stakeholders to align on a cohesive creative direction across all locations, ensuring each event felt distinct yet part of a unified series. To maintain visual and narrative consistency, I implemented a single-editor approach, streamlining the post-production aesthetic across all content pieces.
Execution
I sourced and led top-tier creative teams, collaborating with iconic photographers, maximizing quality within budget. After successfully producing teaser content for the inaugural 2023 event in New York, I was asked to direct and produce all branded content for the dinner. The following year I was brought back on to lead the expanded 2024 summer series directing on-site content capture for:
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Philadelphia – Partnership with The Roots Picnic, hosted by Questlove
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Atlanta – In support of Black Restaurant Week, Hosted by Ludacris
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Los Angeles – Partnership with Disney for The Bear Season 3 premiere
Results
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2.4+ billion impressions across the series
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$17.7 million in total added brand value
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Secured key media placements and successfully positioned Let’s do Dinner as a marquee cultural moment for Stella Artois
Let's do Dinner Summer Series '24
Let's do Dinner teaser '23
