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Challenge
Strategy
Execution
Results
Produce all branded content from the first-ever Hot Ones live event — a high-profile production featuring Sean Evans, David Beckham, and a surprise performance by Ludacris. Capture multiple simultaneous moments balancing on stage performances, talent behind the scenes and real-time audience engagement.
I led a seamless pre-production, sourcing and briefing creators while keeping stakeholders aligned to ensure brand consistency across assets.
I led my creative team through each step of production across multiple touch points.
All necessary deliverables were met same-night and distributed to channels within First We Feast and Anheuser-Busch, as well as various PR outlets. 
1.1 billion+ impressions.
Content produced for talent including David Beckham, Ludacris, Sean Evans and @SaltHank.

Multi-million dollars in added media value.
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Director & Producer
Danielle Braga Jones
Cinematographer
Vince Rappa
Camera Operator
Jason Kraynek
Camera Operator
Daniel Kullman
Assistant Camera
Andrea Baker
Sound
Alan Chow
Photographer
James Jackman
Photographer
Zach Hagy
Editor
Drew Longest
On-Site Editor
Andy Ramsey
Production Assistant
Kathleen Michele
Experiential Production
SALT
Talent Management
Synergy Productions
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