top of page
Challenge
Revive Daymond John’s social brand persona which had become stagnant and less relevant in an evolving digital landscape.
Strategy
Modernize Daymond’s social approach by integrating TikTok and reel-style video content. Bring his authentic voice back through personal storytelling and refined copywriting. Expand visibility to his personal brand and ventures by strategically partnering with relevant influencers and creators. Increase revenue opportunities by enhancing the value of social media in branded partnerships.
Execution
Results
I worked directly with John to produce original content while curating and optimizing over 1,000 pieces of content across platforms, tailoring each to its unique audience and format. Through consistent data tracking and analysis, I identified high-performing content trends, refining strategy in real time to maximize engagement and audience growth.
25% engagement rate increase on Instagram. 70% increase in engagements & impressions on LinkedIn.
Multiple viral content pieces. 50% increase in acquisition rate of brand partners directly through social. 100% of social brand partners sought contract renewal.
Adweek 2022 Social Media Creator Visionary Award - Business Advice Creator
Selected Brand Partners
Adweek Award
bottom of page