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Challenge
Re-engage Catherine Zeta-Jones’ audience and elevate her personal brand gearing up to the launch of Wednesday on Netflix.
Strategy
Drive engagement by offering fans the feeling of a deeper bond with Zeta-Jones through more personal imagery, insightful copy and engaging dynamic video content.
Execution
Collaborated closely with Netflix and Zeta-Jones’ PR team aligning her socials to the Wednesday launch by creating a comprehensive content plan that seamlessly integrated with the show’s promotional efforts. Created 100+ pieces of content, refining the feed aesthetic and overall enhancing her digital brand presence.
Results
250K+ new followers - a 10% higher growth rate than the previous period.
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